Overview
Google Ads produces profit or burns budget depending entirely on management quality. BetaZen builds tightly themed campaign structures across Search, Performance Max, and Shopping, engineers conversion tracking properly before spending a rupee, maintains aggressive negative-keyword lists, and runs weekly optimization cycles on bids, ads, and landing pages.
Managing spend for Kolkata businesses has taught us the local auction dynamics — which West Bengal keywords are bargains and which are traps — and that discipline carries straight into the national and international accounts we run.
What's included
- Account & campaign structure build
- Conversion & call tracking setup
- Search, Performance Max & Shopping campaigns
- Negative keyword & search-term management
- Ad copy & landing page testing
- Weekly optimization & monthly reporting
Technologies we use
Why choose BetaZen
Less wasted spend
Rigorous search-term hygiene routinely recovers 15–30% of budget from irrelevant clicks in the accounts we audit.
True ROI visibility
Tracking is wired to leads and sales, so decisions rest on cost per customer rather than cost per click.
Fast, controlled scaling
When a campaign is profitable, structure and data are already in place to raise budgets without chaos.
How we work
Account Audit & Tracking
Existing accounts get a forensic audit; new ones start with conversion tracking built and tested first.
Structure & Launch
Campaigns launch with tight ad groups, intent-matched copy, and dedicated landing pages.
Weekly Optimization
Bids, budgets, search terms, and creatives are tuned every week against the target cost per acquisition.
Scale What Works
Profitable campaigns get incremental budget raises while reports keep the economics transparent.
Frequently asked questions
What budget do I need for Google Ads in Kolkata?
Kolkata CPCs are gentler than metro averages in many local service niches, so meaningful lead flow is often possible from around ₹20,000–₹30,000 per month in media spend. Competitive verticals like real estate or education need more; we’ll size it precisely in the audit.
How quickly will I see leads?
Ads can generate leads within days of launch, but expect 4–6 weeks of learning and optimization before cost per lead stabilizes at its best level.
Do you charge a percentage of ad spend?
We offer both flat-fee and percentage models depending on account size. Either way, the ad account is yours, in your name — you keep all data and history if we ever part ways.
Ready to get started with Google Ads Management?
Book a free consultation and let's turn your idea into a shipped, scalable product.